Logo Design + Animation

The process of animating my “im” logo.

STEP 1 -> Brainstorm

The logo brainstorm and artistic concept of the logo is one of the most fun parts of the whole process. Everything is allowed here. In the end I was able to come up with a dozen possibilities.

STEP 2 -> 2D animation in After Effects

A 3D logo was not my first option. I first animated my logo entirely in 2D using After Effects, but I was not completely satisfied with the result. This is how the 2D animation looks like:

STEP 3 -> 3D animation in Blender. 

There are some differences (and a whole new dimension) between 2D and 3D animation. I am new to 3D animation, but I accepted the challenge to recreate and animate my logo in 3D using the amazing 3D software “Blender”. 

STEP 4 -> Final touches in After Effects 

After animating and rendering the 3D logo, I jumped into After Effects for the final touches. In After Effects I made a background and animated the “israel mascarenhas motion design” tagline. After exactly 2 weeks, my logo was finally ready! =)